Sunday, April 29, 2012

Google Penguin Update: 12 Tips Directly From Google

In case you haven’t heard the news, the official name for the Webspam update Google launched this week, is reportedly the Penguin update. Google’s Matt Cutts even tweeted a picture of a stuffed Panda hanging out with a stuffed Penguin. How cute.

Now, we don’t know exactly what all Google takes into account with this Penguin update. But Google made it pretty clear that it’s about targeting those violating its quality guidelines. Here’s an exact quote from the announcement:

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.

There wasn’t this much apparent clarity with the Panda update. There was (and frankly, still is) a lot of speculation about how to survive Panda. Google did release a list of questions that webmasters should ask themselves related to how Google assesses quality, but it wasn’t completely black and white.

Luckily, Google lists exactly what the quality guidelines are. In other words, Google tells you exactly what not to do.

There are 8 “specific guidelines”. They are (verbatim):

1. Avoid hidden text or hidden links.
2. Don’t use cloaking or sneaky redirects.
3. Don’t send automated queries to Google.
4. Don’t load pages with irrelevant keywords.
5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Some of them are more black and white than others. For example, avoiding hidden text or hidden links seems like a pretty obvious thing. Just don’t do it. The duplicate content one is a little different. What does Google consider “substantially duplicate content”? How much is too much?

Beyond the specific guidelines, Google also lists 4 “basic principles”. These are:

1. Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”

2. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

3. Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.

4. Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Google provides plenty more guidelines and elaboration on the quality guidelines in its help center.
Of course, none of this is new. It’s just that now Google has a better way to enforce them (or at least, it hopes it does).


Tuesday, April 24, 2012

Affordable Cheap SEO Package

Search Engine Optimization is a task to changes in website according to create search engine friendly. It’s doing technically changes for targeted customer easily gets your website and your website can goes in the top search pages. You can make your business profitable by online internet marketing.

We are using all white hate techniques to Optimize Website for Search Engine Friendly and we are focusing on Manual Submission Which are giving real natural and long term results. Our SEO affordable packages are very cheap SEO packages for your business. Our affords not only give your website rank well in search engines, but also gives the targeted real customers which is our goal and we are work for that. We see the long term relationship with our valuable clients. And we believe long term Relationship. We also provide solutions to monetize your website and generate revenue from your website which is beneficial to you.

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  5. Search Engine Optimization
  6. Website Analysis
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  8. Competitor Website Analysis
  9. Search Engine Submission
  10. Local Business Listing in Google, Yahoo and Bing.
  11. Onsite Website Optimization
  12. Offsite Website Optimization
  13. Link Wheel Development for Link Building
  14. Press Release Submission
  15. Article Submission
  16. Press Release Writing
  17. Article Writing
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  24. Index your Website In Google, Yahoo, Bing And Other Search Engine.
  25. Submit Your Business In Your Local Business Directory - In your Business Category
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Monday, April 23, 2012

Make your site easier to navigate

• Navigation is very important for search engines
• Plan out your navigation based on your homepage

• Ensure more convenience for users by using 'breadcrumb lists' 

Improve the structure of your URLs

• Simple-to-understand URLs will convey content information easily
• it could also lead to better crawling of your documents by search engines.
• URLs are displayed in search results
• Page name always use hyperlink Don't use underscore
• Use words in URLs

– Avoid
• using lengthy URLs with unnecessary parameters and session IDs and choosing generic page names like "page1.html"
• using excessive keywords like"baseball -cards-baseball-cards- baseballcards.htm "